Monthly Archives: May 2011

A Couponing Cautionary Tale

Three Helpful Hits and One Big Caution Couponing has almost become the tactic de jour for B2C marketers.  The 3-year global economic slowdown and consumer price sensitivity have made immediate sales not just the primary, but the only objective.  And then there is the … Continue reading

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Four Steps to a Compelling Message Platform

Brand Matters … Even In The Most Technical Markets

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