Category Archives: Uncategorized

A Couponing Cautionary Tale

Three Helpful Hits and One Big Caution Couponing has almost become the tactic de jour for B2C marketers.  The 3-year global economic slowdown and consumer price sensitivity have made immediate sales not just the primary, but the only objective.  And then there is the … Continue reading

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Four Steps to a Compelling Message Platform

Brand Matters … Even In The Most Technical Markets

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Three Keys to Crisis Communications

Whether the Japan Earthquake or a CEO’s resignation, here’s what to do when a crisis hits

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4 Steps To Developing a Powerful Positioning Statement

A Primer on Product Positioning

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Three Ways to Measure Brand

Brand Measurement Processes For Every Budget

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Brand Importance & Measurement

The Economy is Improving. New Products are Hitting Markets. Competition is Getting Steeper. Too Many Overlook A Strong Brand As a Competitive Advantage Continue reading

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Three 2011 IMC Wishes

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