Ed Korczynski on Four Steps to a Compelling Mes… Jeff Sheehan on Three 2011 IMC Wishes Ford Kanzler on Welcome to “Upon Further …
Brand Measurement Processes For Every Budget
The Economy is Improving. New Products are Hitting Markets. Competition is Getting Steeper. Too Many Overlook A Strong Brand As a Competitive Advantage Continue reading
ROI is not a budget issue. It’s a program issue. And it’s more than leads. I spent this week working with a couple of clients on their 2011 budgets and inevitably the discussion turned to how to measure return on … Continue reading
Welcome to “Upon Further Review”, a new blog that takes a strategic look at marketing and integrated marketing communications and how it contributes to corporate top and bottom lines.