Tag Archives: IMC

Three 2011 IMC Wishes

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5 Tips for Defining IMC ROI

ROI is not a budget issue.  It’s a program issue.  And it’s more than leads. I spent this week working with a couple of clients on their 2011 budgets and inevitably the discussion turned to how to measure return on … Continue reading

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Real Life Marketing Success without Text, Tweet, or FaceBook

It’s amazing and perhaps sadly newsworthy that I witnessed a highly successful implementation of marketing initiatives that didn’t involve social media

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