Tag Archives: ingegrated marketing communications

Four Steps to a Compelling Message Platform

Brand Matters … Even In The Most Technical Markets Advertisements

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5 Tips for Defining IMC ROI

ROI is not a budget issue.  It’s a program issue.  And it’s more than leads. I spent this week working with a couple of clients on their 2011 budgets and inevitably the discussion turned to how to measure return on … Continue reading

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Welcome to “Upon Further Review”

Welcome to “Upon Further Review”, a new blog that takes a strategic look at marketing and integrated marketing communications and how it contributes to corporate top and bottom lines.

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