Tag Archives: marketing

A Couponing Cautionary Tale

Three Helpful Hits and One Big Caution Couponing has almost become the tactic de jour for B2C marketers.  The 3-year global economic slowdown and consumer price sensitivity have made immediate sales not just the primary, but the only objective.  And then there is the … Continue reading

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Three Keys to Crisis Communications

Whether the Japan Earthquake or a CEO’s resignation, here’s what to do when a crisis hits

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4 Steps To Developing a Powerful Positioning Statement

A Primer on Product Positioning

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5 Tips for Defining IMC ROI

ROI is not a budget issue.  It’s a program issue.  And it’s more than leads. I spent this week working with a couple of clients on their 2011 budgets and inevitably the discussion turned to how to measure return on … Continue reading

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Welcome to “Upon Further Review”

Welcome to “Upon Further Review”, a new blog that takes a strategic look at marketing and integrated marketing communications and how it contributes to corporate top and bottom lines.

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