Tag Archives: Social Media

A Couponing Cautionary Tale

Three Helpful Hits and One Big Caution Couponing has almost become the tactic de jour for B2C marketers.  The 3-year global economic slowdown and consumer price sensitivity have made immediate sales not just the primary, but the only objective.  And then there is the … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

4 Steps To Developing a Powerful Positioning Statement

A Primer on Product Positioning

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Three 2011 IMC Wishes

Posted in Uncategorized | Tagged , , , , , | 1 Comment